Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is provided in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Contact us

Responsibleperson/data protection officer
You can contact our data protection officer Matthias Nordmann of MittelstandsWerk Service GmbH directly by telephone at +49-(0)241-750889-0 or by e-mail at: datenschutz@mittelstands-werk.com.

Proactive contact by the customer by e-mail
If you contact us by e-mail on your own initiative, we will only collect your personal data (name, e-mail address, message text) to the extent provided by you. The data processing serves to process and respond to your contact request.
If the purpose of the contact is to carry out pre-contractual measures (e.g. advice in the event of an interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, e-mail address, message text) only to the extent that you provide. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. We will only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Customer account Orders      

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and simplify order processing. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

reviews Advertising

Data collection when writing a comment
When you comment on an article or a contribution, we only collect your personal data (name, e-mail address, comment text) to the extent that you provide. The processing serves the purpose of enabling comments to be made and comments to be displayed. By submitting the comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

If your comment is published, the name and e-mail address you provide will be published.

In addition, when you submit a comment, your IP address is stored for the purpose of preventing misuse of the comment function and ensuring the security of our information technology systems. By submitting the comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your IP address will then be deleted.

Käufersiegel customer rating
We use the Käufersiegel customer rating tool of Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig) on our website. After placing your order, we would like to ask you to rate and comment on your purchase from us.
For this purpose, we will contact you by e-mail, using the technical system of the provider of the buyer's seal evaluation tool as part of order processing.
Your data will be processed either with your consent or on the basis of our legitimate interest.
The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent, provided that you have expressly consented to receiving the evaluation request. You can revoke your consent at any time by using the corresponding link in the email without affecting the legality of the processing carried out on the basis of the consent until revocation. Your e-mail address will then be removed from the mailing list.
Processing without express consent is carried out on the basis of Art. 6 para. 1 lit. f GDPR from the legitimate interest in truthful, verified evaluations of our services in the context of direct advertising. For this purpose, we send an electronic evaluation request for our own goods or services that you have already purchased from us. It is sent to the e-mail address that we received from you as part of the sale of a product or service. The sending of the evaluation request is subject to the proviso that you have not objected to this use of your e-mail address.
You can object at any time by notifying us. The contact details for exercising your objection can be found in the legal notice. You can also use the link provided for this purpose in the evaluation request. This will not incur any costs other than the transmission costs according to the basic rates.
The personal data stored in this context in the technical system of the buyer's seal evaluation tool will be deleted 3 months after the delivery of goods recorded for evaluation.

Use of the e-mail address for sending newsletters
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Your data will be passed on to a service provider for e-mail marketing as part of order processing. Your data will not be passed on to other third parties.

Shipping service provider      

Forwarding the e-mail address to shipping companies for information about the shipping status
We will pass on your e-mail address to the shipping company as part of the contract processing if you have expressly consented to this during the ordering process. The purpose of this disclosure is to inform you by e-mail about the shipping status. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us or the transport company without affecting the lawfulness of processing based on consent before its withdrawal.

Payment service provider Credit report      

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. This can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of PayPal Express
We use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The purpose of data processing is to be able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies may also be used for this purpose. Cookies make it possible to recognize your browser.
The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.

Use of personal data when selecting Klarna as payment method
If you have opted for Klarna's payment services Klarna Invoice and/or Klarna Installment Purchase as a payment option, you have consented to us collecting and transmitting to Klarna the following personal data necessary for the processing of the invoice purchase and an identity and credit check, such as first and last name, address, date of birth, gender, e-mail address, IP address, telephone number as well as the data necessary for the processing of the invoice purchase in connection with the order, such as the number of items, item number, invoice amount and taxes in percent. The data processing serves the purpose of offering the payment methods purchase on account and installment purchase as well as the credit check required for this. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation.
This data is transmitted so that Klarna can create an invoice and carry out an identity and credit check to process your purchase with the invoice processing you have requested. Klarna requires the buyer's personal data in order to obtain information from credit agencies for the purpose of identity and credit checks. In Germany, these may be the following credit agencies:
- Schufa Holding AG, Kormoranweg 5, 65203 Wiesbaden
- Bürgel Wirtschaftsinformationen GmbH & Co. KG, P.O. Box 5001 66, 22701 Hamburg
- Creditreform Bremen Seddig KG, Contrescarpe 17, 28203 Bremen
- infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden.
As part of the decision on the establishment, execution or termination of the contractual relationship, Klarna also collects and uses information on the buyer's previous payment behavior and probability values for this behavior in the future, in addition to an address check. The calculation of these score values by Klarna is carried out on the basis of a scientifically recognized mathematical-statistical procedure. Klarna will also use your address data for this purpose. If this calculation shows that you are not creditworthy, Klarna will inform you immediately.

Revocation of the use of personal data vis-à-vis Klarna
1. you can revoke your consent to the use of personal data to Klarna at any time. However, Klarna may still be entitled to process, use and transfer the personal data if this is necessary for the contractual payment processing by Klarna's services, is required by law or is required by a court or authority.
2. you can of course obtain information about the personal data stored by Klarna at any time. This right is guaranteed by the Federal Data Protection Act. Should you as a buyer wish to do so or wish to inform Klarna of changes to the data stored, you can contact datenschutz@klarna.de.

Cookies

Analysis      

Use of Google Analytics
On our website, we use the web analysis service Google Analytics from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with the applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The following information may be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that enable your use of the website to be analyzed. The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 sentence 1 TMG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de.

Plug-ins and miscellaneous

Use of social plug-ins by means of "Shariff"
We use social network plug-ins on our website. To ensure that you retain control over your data, we use the privacy-safe "Shariff" buttons.
Without your express consent, no links to the servers of the social networks are established and consequently no data is transmitted.
"Shariff" is a development by the specialists at the computer magazine c't. It enables more privacy on the Internet and replaces the usual "Share" buttons of social networks. You can find more information about the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
When you click on the buttons, a pop-up window appears in which you can log in to the respective provider with your data. A direct connection to the social networks is only established after you have actively logged in.
By logging in, you give your consent to the transfer of your data to the respective social media provider. Among other things, your IP address and information about which of our pages you have visited will be transmitted. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks named below are integrated using the "Shariff" function.
For more information on the scope and purpose of the collection and use of the data and your rights and options for protecting your privacy in this regard, please refer to the linked data protection notices of the providers.

Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php

LinkedIn of the LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, USA)
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy

Pinterest of Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA) https://about.pinterest.com/de/privacy-policy

Twitter of Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94107, USA) https://twitter.com/privacy

Use of GoogleMaps
We use the function for embedding GoogleMaps maps from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with the applicable data protection laws.
The function enables the visual display of geographical information and interactive maps. Google also collects, processes and uses the data of visitors to the websites when they access the pages in which GoogleMaps maps are integrated.
Your data may also be transmitted to the USA.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 sentence 1 TMG in conjunction with. Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information on the collection and use of data by Google in Google's privacy policy at https://www.google.com/privacypolicy.html. There you also have the option of changing your settings in the data protection center so that you can manage and protect your data processed by Google.

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos stored on YouTube in an iFrame on the website. The "Extended data protection mode" option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
For more information on the collection and use of data by YouTube and Google, your rights in this regard and ways to protect your privacy, please refer to YouTube's privacy policy at https://www.youtube.com/t/privacy.

Use of Consentmanager
We use the consent management tool Consentmanager from Jaohawi AB (Håltegelvägen 1b, 72348 Västerås, Sweden; "Consentmanager") on our website.
The tool enables you to give your consent to data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consent you have already given.
The purpose of data processing is to obtain and document the necessary consent for data processing and thus to comply with legal obligations.
Cookies may be used for this purpose. The following information may be collected and transmitted to Consentmanager: Date and time of the page view, information about the browser you are using and the device you are using, anonymized IP address, opt-in and opt-out data. This data is not passed on to other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR.
You can find more information on data protection at Consentmanager at: https://www.consentmanager.net/privacy.php

Data subject rights and storage duration

Duration of storage
Once the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular under tax and commercial law, and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
You also have the right to object to processing based on Article 6(1)(f) GDPR and to processing for the purposes of direct marketing in accordance with Article 21(1) GDPR.

Right to lodge a complaint with the supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is being processed unlawfully.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once you have objected, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. Once you have objected, we will stop processing the data concerned for the purpose of direct marketing.

last update: 20.07.2020